At this era of science and technology, marketing has been made so easy that you can actually do it from the comfort of your home. A few clicks and tricks and your business is visible to thousands and millions of potential customers. These strategies that are employed behind the scene to promote the online business are known as internet marketing. Among these strategies, Search Engine Optimization (SEO) plays the most vital role in marketing your website.

Apparently these days more people have related to SEO and are implementing it in there marketing strategies. But so as to effectively use this to its full capability on your website, you have to understand that there is more to SEO than you think you know. SEO is wide and quite complex and you will definitely need time and focus to fully master its use.

We all understand that the main purpose of a business is to make sales that will eventually lead to profits, and this will only be possible if the business is vastly known by your potential customers. SEO, if employed strategically will get you rankings, but the major problem that you will always face is your competitors. Below are some few strategies that will help you outrank your competition.

So as to outrank your competition all you need is to be better than them in various ways.



Find out your toughest competitors

This is a simple process; you will know your competitors in your niche keyword by searching it on Google search engine. Take note to use the correct terms that a real customer would have used in looking for the particular service or product that your business offers. Now looking at the results on the first page are your stiff competitors.

Note down the web URLs of the best ranking sites you might want to pick at least five websites.

Check the anchor texts of your competitors websites

The second step is to know how many links to your competitor’s webpage have your objective keywords. There are various tools that can help you with this. e.g IBP’s link manager.

You need to find out the web pages that link to competitors and the anchor texts that are used in the links.

The key of this step is to ensure that your website has more inbound links containing your objective keywords than your competitors’ websites.

Evaluate your competitors back-links

Then you have to analyze a number of pages that are linking to your competitors’ websites. Back-links establish how significant a page is, it is the core off-page optimization process. To be able to analyze your competitors’ sites back-links, you will need various tools. Including:-

Ahrefs, Open Site Explorer, Backlink Watch, Majestic SEO and more. These are the online tools some are paid while others are free versions. Need not say that the paid stuff is always the best, with the paid version you will be able to see a full back-link report. There are also desktop tools you could use the common ones are SEOBooks Backlink Analyzer and SEO SpyGlass. Always get the best tools so as to get useful results.

Look for back-link opportunities from the analyzed sites

In this step you need to find out how your competitor got their link on that page might be through a blog post comment or forum posts. You should also do the same. All in all if you want to outrank your competition, then you’ll need higher referring pages or back-links to your webpage.

Tip that will always come in handy when trying outrank your competition

  • You will always get numerous links presented in the back-link report. You wouldn’t necessarily need to use all of them, check for pages with higher domain authority, domain rank, page rank and other resources. Take note that bad links could negatively affect site ranking.

These simple steps should be able help you outrank your competition easily. But you should note that this is not the only important thing to get good Google rankings. One main thing is having a great content on your site; you’ll need to go through your competitors’ web content, this will give you a clue of how much you need to improve your content.

As I had stated earlier, SEO for website is quite broad and if you are interested you will get to know more with time, but for now you need to first outrank your competition in order to drive more traffic to your site.